Research
Digging Deeper
Why we listened first ?
A journey embedded in phone calls, reddit threads and documentaries
Before creating ideas we asked, “what’s missing for you?”, then listened empathetically. Four long telephonic calls, a rabbit‑hole of Reddit threads, three short documentaries, and a FigJam wall of competitors later, the shape of Vibio started to show.
Four Real Moments
We gained some insights over 30-40 minutes of telephonic calls each from the creatives we knew living at different demographics. Big revelation was that many professionals are actually avoiding designathons and competitive events because they don't want to think about work during their downtime, they're craving artistic freedom instead. The very thing that brought them to the profession.
Echoes from the Web
We discovered that most event platforms are seriously missing the mark for creatives. They tend to charge too much while catering to everybody, which means creatives often feel like nobody's actually listening to their specific needs. We were surprised to learn how important travel experiences are for creative growth - people kept mentioning they wanted trips at artistic destinations to explore their inner artist, but nobody was offering this.
Analysing our competitors
We came across various event platforms that host events globally and in India to understand the services they provide, their features, how they go about hosting their events and their pricing model.
The final touch
To gain more insights on crowd behaviour to platforms hosting events, we took a spinoff to understand our social media giants and what made them grow with respect to users. We watched a few documentaries and unravelled the secrets of community building, how powerful it can get and how to integrate it in our own product.
